DOWILLI · PRODUCT — Prototype preview

Growth over
vanity metrics.

The social platform built around real progress. Share milestones, earn XP, collect badges, and grow alongside people who are actually building something.

Join the waitlist See how it works
Coming soon to
App Store
Coming soon to
Google Play
3
Reaction types
0
Like counts
18
Screens
Feed
DR
Devon
HS
Hana
JC
Jordan
DR
Devon Reyes
Technology · 2h
Milestone
+180 XP
Shipped the timezone test harness to open source. Three years of pain, finally packaged.
Respect
Inspiring
Daily XP+240 XP
Feed
Discover
Search people, skills, projects…
Technology
Design
Business
Technology
Design
Business
Arts
OPEN-SOURCE UI KIT
Devon Reyes · Technology · 340 developers using this month
CELLULAR INTEGRITY
Jordan Cole · Silver · 3 posts
Discover
Messages
DR
Devon
HS
Hana
MH
Marcus
DR
Devon Reyes Lvl 8
yo, saw your design system post —
2h
LP
Lena Fischer
She's a proper
5h
TP
Tony Park ↗
Props proof of architecture account…
1d
GROUP CHALLENGE · 3 days left
Ship 12 features together
8 / 12 features+600 XP
Messages
MO
Maya Okonkwo
Design · Expert
Edit
81
XP Today
327
Total XP
3
Projects
Posts
Reposts
Badges
Goals
Design
System
Dark
Night
Gest.
Art
Distance
Race
Profile
The problem

Social media rewards vanity.
We reward growth.

Every platform optimizes for engagement — likes, follower counts, algorithmic reach. Dowilli flips the loop. Every action earns XP in the category it belongs to. Progress is visible. Growth is the metric.

No like counts
Reactions — Respect, Helpful, Inspiring — award XP in a category. Never a like count. Never a vanity number.
Category XP
Every post, reaction, and conversation earns XP in its specific field. Design, Code, Business, Music — skills level up independently.
Collective challenges
Group chats include a shared challenge with one progress bar. Hit 100% together and everyone earns a team badge with shared XP.
Four tabs. One app.

Everything lives one tap away.

Tab 01
Feed
Your growth feed. Projects, milestones, and media from people you follow — sorted by meaning, not algorithm. Story rings at the top surface the freshest growth moments.
Stories Milestones Reactions → XP
Tab 02
Discover
Search people and fields. An explore grid filtered by category lets you find creators in your niche or branch into adjacent domains. Discovery is intentional, not infinite scroll.
People search Category filter Live results
Tab 03
Messages
1:1 threads and group chats — with an active-now rail so you always know who's around. Conversations carry reels, voice notes, and branded reactions. Meaningful exchanges earn XP.
1:1 & groups Voice notes Group challenges
Tab 04
Profile
Your growth dashboard. Four tabs show Posts, Reposts, Achievements, and Goals. XP, your Signature Badge, and real stats — not follower counts — define who you are here.
Achievements Goal tracker XP dashboard
How it works

From post to progress.

1
Share a growth moment
Post a milestone, project update, or story tied to a specific category — Design, Code, Music, Business, and more.
2
Receive real reactions
Instead of likes, people react with Respect, Helpful, or Inspiring. Each reaction awards you XP in that category.
3
Level up & unlock badges
Progress from Novice to Master in each field. Earn badges, unlock your Signature Badge at Level 3, and watch your profile become your actual portfolio.
Growth system

XP, badges & challenges —
built in everywhere.

The growth layer isn't a separate feature. It runs through every screen. Every post, reaction, conversation, and goal contributes to your categories.

Category progression
Per-category levels from Novice to Master, each with its own XP bar. You can be a Design Master and a Code Novice simultaneously.
Signature badge
Feature one field beside your name. Locked fields unlock at Level 3. It's a rare mark — you earn it, not pick it.
Group challenges
Every group chat pins a shared challenge with one collective progress bar. Hit 100% together and everyone unlocks a team badge with shared XP.
Personal goals
Log reps, track progress, watch the bar fill. Completing a personal goal earns XP. Accountability without an audience.
Category progression
DesignLvl 4 · Expert
2,840 / 4,000 XP
TechnologyLvl 6 · Senior
5,500 / 10,000 XP
BusinessLvl 2 · Apprentice
760 / 2,000 XP
ArtsLvl 1 · Novice
200 / 1,000 XP
Recent badges
First post
100 XP
Social
Locked
Reactions

Three reactions.
Each one means something.

No heart. No thumbs up. Every reaction awards XP in its category and signals a specific kind of value to the creator.

Respect
For solid work. This creator put in the effort and it shows. Awards category XP to the author.
Helpful
For content that taught you something or solved a problem. About utility — not just aesthetics.
Inspiring
For work that makes you want to create. The rarest reaction — reserved for moments that genuinely move you.
Roadmap

What we're
building next.

No fluff. Here's exactly where Dowilli is and where it's headed.

DONE Phase 1

Product design & prototype

18 screens designed, user flows mapped, core XP system defined. This website is the first public proof of existence.

IN PROGRESS Phase 2

Building the core app

Feed, XP system, reactions, profile, and milestone posting. Assembling the founding team. Beta access for waitlist members first.

3
UPCOMING Phase 3

Private beta — first 500 users

Invite-only launch. Waitlist members get in first. 5 surprise rewards for early contributors. Real feedback, real iteration.

4
UPCOMING Phase 4

Public launch on App Store & Google Play

Full public release. Growth system, discovery, leaderboards, and community features fully live.

Who's building this

Started by one.
Built for many.

GM
Gafar Masimli
Founder · Dowilli

"I've spent years saying 'I will do.' Dowilli is me finally doing."

Surprise reward — first 500 only.
5 people from Dowilli's first 500 members will receive a surprise cash reward. Who wins? We don't know yet — but you have to be in the first 500. Be part of this app as it goes from idea to reality.
Early access

Be part of it.

Dowilli is in prototype. Join the waitlist and we'll let you know the moment early access opens.

You're on the list. We'll be in touch.

No spam. No follower counts. Just growth.

Join the team

We're building the team
as we build the product.

Dowilli is early. If you believe in what we're building and want to be part of it — tell us who you are.

01 — The basics
01b — Where are you based?
02 — Your superpower
What do you actually do best?
03 — Your level
Where are you on the journey?
04 — Proof of work
Drop a link to something you made — portfolio, project, post, anything.
05 — First move
If you joined today, what would you work on in week one?
06 — The real answer
Why Dowilli? Not what sounds good — what actually made you stop and fill this out?